the lady in green

In conjunction with their Ethics + Aesthetics = Sustainable Fashion exhibit on display through February 20, Pratt hosted a panel discussion on the topic. Panelists included SVP/ Fashion Director of Barneys Julie Gilhart and designers Mary Ping (Slow and Steady Wins the Race) and Caroline Priebe (Uluru). My takeaways and observations:

- Based on customer reactions to Barneys’ organic designer collaborations, public perception still appears to be skewed, as the majority seems to think that “organic” items should cost less than non-organic items. As a result, many sustainable brands are downplaying their green focus and some retailers are merchandising product created with a consciousness in with the rest.

- However, consumers will eventually become more educated and positively discerning. As noted in this month’s Fast Company, even Walmart is planning on implementing a Sustainability Index so customers will be exposed to the environmental impact of the various products sold at Walmart, and use this information to guide their buying decisions. Therefore transparency and honesty on the side of the designers and manufacturers are a must.

- As companies like sustainable apparel pioneers Nau have learned, in order for your sustainable mission to endure, you must be able to achieve economic sustainably. Therefore advice from Julie for designers is not to lose sight of the fact that no matter what, your designs must be good and exhibit value. Just being “green” is not a strong enough pitch to survive.

- The reality is that any creation and distribution of new product endangers the planet, and it is just not possible to have a fully (or even primarily) sustainable operation. That being said, any practices that can be integrated into a company’s business model with the goal of having the least negative impact should be applauded. In addition, socially conscious practices should not be discounted.

- Integrating durable materials and construction techniques, seasonless looks, and beautiful styling that will never become passé will ultimately reduce the amount of disposable and disposed-of fashion in the world, and will perhaps one day slow down the ridiculous pace of this industry.

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A couple of my favorite pieces in the exhibition below: Appliqué Swing Coat by Alabama Chanin & Striped Strapless Dress by Susan Cianciolo